Managing a limited budget necessitates some compromise for most small business owners. It’s a challenge deciding where to spend, and where to save a few bucks. For those who rely primarily on in-store sales, the temptation is to invest less in online presence, and more in local advertising.
The problem with this strategy is that even your local target customer is far more likely to be searching online for the product or service you provide than any other means. How readily that customer can find you, and what they see when they do, can be the difference between growth and stagnation. Just as important, you should have a means to check the effectiveness of your advertising strategy, a feature easily accessed online versus traditional means of local advertising.
Your Website Is Your Online Storefront
Your website serves as a virtual storefront for your business. You should be treating your website design with as much care and energy as you invest in the store itself. A visit to your business website should say as much about your brand as a visit to the store in person.
More and more potential customers are using digital searches to find local businesses like yours. A merely functional website isn’t enough to set you apart from the competition, and expand your reach. Your website needs to look good across multiple platforms (PC/Mac, mobile phone, tablet), and be SEO-ready.
Website design is your opportunity to open the virtual doors of your business to your target customers, and give them a tour of what you’re all about. Search engine optimization (SEO) will ensure people can find you. Attractive website design and compelling content motivates them to visit your brick and mortar business.
Strong website development gives you control over your marketing strategy. A professionally developed website will provide analytical tools you can use to monitor traffic and tailor your advertising campaign for optimum results.
Link Your Website to Social Media
Are you connecting with your target audience on social media? Your website should have icons linking you to a growing market on Facebook, Instagram and other social media. Social media is the word-of-mouth for the Digital Age. Eighty-seven percent of respondents surveyed said their decision to patronize a business was driven by online reviews. Your website, and linked Facebook business page, lets your current customers share their experiences with their friends, associates and others who are most likely to do business with you.
Website design software and apps are available online for you to create a site that fits your brand. WordPress, for example, provides web page templates, and tutorials tailored to the user’s level of experience. But there still is a learning curve involved, in addition to time involved of creating a website.
They say there’s no second chance to make a first impression. Quality website development ensures that your target audience sees exactly why you deserve a closer look. Extend a compelling invitation to visit your store. Save advertising cost with targeted marketing, and increase your brand recognition. Invest in professional website development for your small business.
At Cedar Park Local, our development team brings a combination of design innovation and industry experience to your marketing campaign. If you want a website that will build relationships in your market, give us a call. We will design and build a website for your business that will set you apart from the competition and increase traffic to your business, online and in-store.