When you set up your website using a Google AdWords campaign, you put your business within reach of over 90% of internet users around the world. Of course, your goal is to reach a much more targeted audience, which is the greatest benefit of using AdWords. You control your ad spend and marketing strategy to get maximum ROI, and an audience that wants what your business offers.
A Few Basics to Help You Get the Most from AdWords
To evaluate the effectiveness of your ad campaign, you’ll need to do a little trial and error to see what works best for you; but before you get started, set down your goals and parameters. You can’t measure results without first establishing an objective.
- Identify your target audience. Much of the success of your ad campaign hinges on how well you tailor your marketing to your customers. Where and when they typically shop will help you decide how and where to direct your ad spend.
- Determine your ad campaign objective. Are you building brand awareness? Generating leads? Your marketing strategy should be tailored accordingly.
- Set a budget. Decide in advance what you are willing to spend on your campaign, including keyword bids.
Google AdWords Keyword Planner Tool
Your Google AdWords campaign will have sharper focus from the start with this fantastic resource. With AdWords Keyword Planner Tool, you can eliminate some of that trial and error when choosing the right keywords to bid on for your campaign.
AdWords Keyword Planner Tool lets you select a keyword or search phrase relevant to your target audience, gives you trending and forecast data on those keywords, and allows you to use those results to create maximally effective keywords for your ads.
AdWords Conversion Tracking
With Google AdWords Conversion Tracking, you can empirically measure how effectively your AdWords campaign is meeting your objectives. It gives the user data on which clicks are converting to customer’s action. Which ads are getting them to opt-in, buy; whatever it is you want your audience to do, here is where you find out which ads are getting it done.
Conversion tracking will also tell you what devices those conversions are coming from (mobile, apps, etc.), so you can focus your ad spend more efficiently.
Set up separate phone numbers for your ads, and your PC and mobile websites to track how many phone calls each source is generating.
Staying on top of an ongoing Google AdWords campaign takes time and research. Depending on the number of ad campaigns you’ve got going, it can keep you busy, but the ROI for an effective marketing strategy is well worth the effort.
For small business owners in Cedar Park, TX who want to take advantage of these powerful marketing tools, but don’t have time to implement them all, we here at Cedar Park Local offer our expert services. Our experience in website development, local SEO, and Google AdWords campaign will increase your ROI by 3 times the cost of our services, while you can concentrate on your core business.
Contact us for a consultation about your business objectives and how we can help get you there.