As proprietor of a retail business in Cedar Park, you rely heavily on repeat customers and referrals for your livelihood. If you build a strong online presence, your business could really take off. But where and how should you invest your online marketing efforts? How can a Cedar Park retail business owner turn the internet into a referral generation source? Use Facebook Place Tips.
To begin with, you’ll need to create a Facebook business page, if you haven’t already. This will help establish that online presence, a platform from which to share pertinent info about your products or services. Your Facebook business page is where you will provide such essentials as store location, business hours and contact information. A Facebook business profile gives you access to performance metrics that can drive your business. It will also provide customers a place where they can share reviews.
What is Facebook Place Tips
With a Facebook business page, you are eligible for Facebook Place Tips. This Facebook tool leverages the reach of the largest social media service on the planet to personalize your marketing to visitors who visit your business or are in the area.
You already recognize the value of word-of-mouth recommendations. You understand the importance of creating a positive experience for each person who walks through your doors. Place Tips puts the power of Facebook at your disposal to accomplish both, and much more.
Imagine your retail store or restaurant had a greeter who could instantly provide valuable information tailored to each patron. A tour guide with the ability to point out features and promotions geared toward their individual preferences. More than a generic product list or menu, each customer is greeted with content relevant specifically to them, in real time. Facebook Place Tips is your virtual greeter.
How Place Tips Works
When users allow Facebook to access their location through their phone GPS, Place Tips can be triggered when they enter your store or when they check-in to your place of business on Facebook. These consumers will see Place Tips for your business at the top of their Facebook news feed. The information they receive will be unique to each customer.
They may see the names of their friends who have visited your business, reviews or special promos from your Facebook page, or your menu if you’re a restaurant. You can also create custom welcome messages to share tips or promote special events. Your store may also request a Facebook Bluetooth Beacon which connects you to customers who enter your store with a Bluetooth device.
With Facebook Place Tips’ personalized experience, you increase customer loyalty. Individually relevant content helps customers get the most from each visit, and promotes repeat business. Use Place Tips to incentivize repeat visits to your retail store by offering promotions only available to in-store shoppers. For retailers challenged by online competition, this is an invaluable tool to drive in-store business.
Another excellent feature on the Facebook app is Nearby Places. Here again, results are personalized. Users will see listings that favor businesses that friends have recommended or liked. As you develop greater brand loyalty and deliver an immersive in-store experience for current patrons, their satisfaction translates to higher visibility for your business within their online communities.
As a small business owner, you’re all too aware that your advertising dollars need to deliver maximum ROI. Place Tips and Nearby Places help take the guesswork out of your marketing strategy. Each customer receives information about your business that’s most relevant to their interests.
Digital Marketing Services Tailored to Your Local Business
If you want to grow your small business in Texas, Cedar Park Local is here to help. We are the digital marketing professionals dedicated to growing local businesses like yours. We specialize in social media management, website development, and reputation management.
Our emphasis on community and relationship building drives all that we do. We believe those same values are vital to a successful growth strategy for our clients. At Cedar Park Local, we commit all our resources and years of experience to forging meaningful relationships in our local business community. We will help you grow your business beyond your expectations as well as your competition.