To reap maximum benefits from your advertising budget, a broad market strategy might seem the logical choice. Cast a wider net, and catch more fish. On the surface, it makes sense for a business owner who is trying to get the most mileage from their marketing budget. But is that really the most cost-effective approach when you want to reach a local targeted audience in Cedar Park?
Target Nearby Leads with Local Awareness Ads
Facebook Local Awareness Ads is a marketing tool that lets you design targeted ads for your business’ Facebook page. Using Awareness Ads, you can specify the demographic your ad will interest most, and create the ad you want them to see.
According to statista.com, Facebook has over 2 billion active monthly users. There’s no denying the incredible marketing potential of a social medium with Facebook’s reach. The challenge for the small business owner is to leverage that potential into hot local leads.
Facebook users control what appears in their newsfeeds, including the ads they see. Unless your ad campaign is targeted accordingly, your brand awareness may never get off the ground. Conversely, your ad spend is wasted on Facebook users you aren’t targeting.
Where there are 2 billion people, there’s bound to be a whole lot of advertising. When properly targeted, only Facebook users within the geographical area you choose will see your ad. The ad they’ll see is your creation from start to finish.
Creating an Ad for Your Business with Facebook Ad Manager
To get started, access the Facebook Business Local Awareness page here. Using Ad Manager to create your business ad, you’ll choose your business objective (brand awareness, reach, store visits, etc.) From there, you’ll find options for tailoring your target demographic by age, location, gender, language, interests and more to reach people in your area most likely to be interested in your business.
Next, set up a budget for your ad campaign, and a schedule for when your ad appears, and you’re on your way.
Reach Ads Raise Local Awareness
Combine the power of Facebook and Instagram to reach people like your present clientele, within your business area, with Reach ads. Place Call to Action buttons in your ads to prompt your target audience to connect with your business, when and where their interest is apt to be at its highest. Showcase featured products, services or promotions to drive in-store traffic.
As the owner of a small business, you’ve got to stretch your ad spend as far as possible. The time you have available to devise an ad campaign is probably more precious than your advertising budget. Although Facebook has done a fantastic job of simplifying their business tools, you’ve got a business to run. You’ve demonstrated the business insight and entrepreneurial drive to start a business, but maybe advertising isn’t really in your wheelhouse.
At Cedar Park Local, we understand the challenges facing small businesses. We’re marketing pros, and we know the Cedar Park area where you’re doing business. We offer you the freedom to focus on your business while we design an advertising strategy that uniquely suits your objectives.
Our objective, our guarantee to you, is to increase your revenue by at least three times the cost of your advertising spend with us, or your next month is on us. Let Cedar Park Local help you connect with customers near you.
