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To reap maximum benefits from your advertising budget, a broad market strategy might seem the logical choice. Cast a wider net, and catch more fish. On the surface, it makes sense for a business owner who is trying to get the most mileage from their marketing budget. But is that really the most cost-effective approach […]

Managing a limited budget necessitates some compromise for most small business owners. It’s a challenge deciding where to spend, and where to save a few bucks. For those who rely primarily on in-store sales, the temptation is to invest less in online presence, and more in local advertising. The problem with this strategy is that […]

You don’t have to look very far online to find proof that negative information travels fast. When an airline boots a passenger, it’s headline news before the flight gets off the ground. The ensuing damage control is painful reading for any business owner. Imagining oneself faced with a comparable scenario is the stuff of small […]

As proprietor of a retail business in Cedar Park, you rely heavily on repeat customers and referrals for your livelihood. If you build a strong online presence, your business could really take off. But where and how should you invest your online marketing efforts? How can a Cedar Park retail business owner turn the internet […]

Gaining customers can be as easy as losing them, and in a local market, retaining customers means keeping them engaged. So what do you do if you want your Cedar Park business to achieve that goal without the big cost? Easy: through a WordPress website. Your Website on WordPress When it comes to value, features, […]

In a study in early 2017, financial experts predicted the closure of numerous brick-and-mortar stores of established companies like Macy’s and Radio Shack. As the current year ends, those predictions seem to have come true, with Macy’s announcing the initial closure of 68 physical stores, with plans to close a total of 15% (around 100 […]

Digital marketing goes beyond having an attractive website for your company. Today’s internet-driven society has made online marketing a necessity for businesses to establish an online presence that draws in consumers. Attracting online customers is important to reach wider audiences and increase sales. Sadly, many owners are not aware as to why digital marketing is […]