Blog

1. Shift Your Focus to Marketing First One of the most vital things any business owner needs to know when first starting out is the importance of marketing. It doesn’t matter how great your product or service is, if you are not marketing properly then you are not reaching potential customers. If you invest your […]

As an owner of a small business I’m sure you are aware of the importance of location-based advertising. Who wouldn’t want your potential customers to see news of your latest offers and products when they’re in a prime location to take advantage of those services? One of the newest and most exciting ways to use […]

Have you ever felt the frustration of knowing people are visiting your site and showing interest, but not committing to buy, subscribe or use your services? Wouldn’t it be encouraging to know there was a way to continue to reach out to people who have shown interest in your site even after leaving it? Well, […]

Making connections with consumers is one of the best ways to build lasting relationships and a reliable customer base.  An effective way of doing this is by having a blog on your website.  You can make sure people have up to date and relevant information regarding your business and the industry which you work in.  […]

Since early January, social media has been abuzz with news of the latest Facebook changes coming to its algorithms. These algorithms dictate what a user will see in their Newsfeed so obviously this news is of great interest to business owners who use Facebook as a marketing platform. Founder and CEO Mark Zuckerberg issued a […]

As a local business owner, you should be aware that one of the most important things to consider when running a website is online visibility and making sure your business features highly on internet searches that relate to your chosen business area. Most importantly, you want to have the greatest success on the world’s largest […]

When you set up your website using a Google AdWords campaign, you put your business within reach of over 90% of internet users around the world. Of course, your goal is to reach a much more targeted audience, which is the greatest benefit of using AdWords. You control your ad spend and marketing strategy to […]

As a small business owner, measuring the profitability of your enterprise is essential to your continued growth. One of the biggest challenges of running a business for many entrepreneurs is designing a website for maximum profitability. With just a few essentials to keep in mind, your website will be driving growth in no time. The […]

Until recently, business advertising had always been by and large a hit-or-miss proposition. You paid for a print ad, billboard, radio or TV time, or some other medium that announced your presence to John Q. Public.  The problem with that form of advertising was threefold: It wasn’t directed at your target audience. You had to […]

A local consumer survey found that 97% of consumers in 2017 read online reviews of local businesses. Eighty-five percent treated those reviews the same as recommendations from a friend. What people are saying about your business, both good and bad, is reaching more people than you might think. Online reviews influence the decisions of potential […]