Making connections with consumers is one of the best ways to build lasting relationships and a reliable customer base. An effective way of doing this is by having a blog on your website. You can make sure people have up to date and relevant information regarding your business and the industry which you work in. It is also a great way to link people back to your website and generate interest and revenue. In this post we will discuss seven ways you can use blog content to increase traffic to your website.
1. Stay on Trend
In the fast-moving world of social media, trends are everything. Successful businesses make sure they notice trending topics and publish relevant content as quickly as possible. Keeping on top of current trends can earn you a reputation as a frontrunner for news and information within your industry. People like to keep up to date with what’s going on and if you can provide them with that service consistently people will keep coming back.
- Headlines Matter
Advertising mogul David Ogilvy famously said, “On average, five times as many people read the headlines as read the body copy”. Whether or not that figure is accurate, it cannot be denied that headlines are important when connecting with readers. They need to be punchy, informative and leave unanswered questions in people’s minds. What better place to look for that answer than by clicking on your blog and having a read.
- The Eyes Have It
Making sure your posts have eye-catching and relevant visuals is crucial. Huge walls of text can be intimidating for the reader. Many people will skim an article briefly before reading, so it is vital to have visual aids which draw the reader in and give a general overview of the blog content.
If you can manage to do this then you will increase the number of people who read the full blog, and therefore the number of people who may subscribe to a mailing list, share your posts and eventually become valued customers.
- Create Quality Content
It goes without saying that you need to ensure you are putting out high quality content. It needs to be well written and edited. Your points need to be informative and easy to understand, even for people with little to no knowledge of the subject. Longer posts are more attractive to Google so are likely to rank higher on internet searches. Be careful not to go overboard and create drawn out, rambling posts padded out with irrelevant points and wording as these are likely to put readers off.
Think about what questions your customers may have. Publish posts about Frequently Asked Questions and make them useful. Another thing Google will give priority to is fresh content, so be sure to update your blog regularly and revise old posts with new information if needed.
- Research Keywords
Keywords are crucial when it comes to SEO. Research and keep on top of current keywords. There are many online services available that can help you with this. Use these keywords in your main article, your headlines, image names and tags. It is beneficial to try and use as many as you can as often as possible
- Be Social Media Smart
Social media is the ultimate tool for bloggers. It is shares and mentions on various social networks that will be the main driving force in site traffic resulting from your blog posts. Learn your platforms. Make your posts easy to share and optimize image sizes and headlines so they translate well to social media posts.
- Email List
Building an email list is such an important way of building a customer base and maintaining those relationships. If a collective email is sent to customers and subscribers every time you create a new blog post, it guarantees a spike in readership and interaction. In turn this will boost your ranking in internet searches.
By using these tips, you can be sure to increase the number of people who read your blog. In turn this will boost site traffic and ultimately help to build and expand your business. For more information on how to boost your website traffic, give us a call at Cedar Park Local. We’d love to learn more about your business and how we can help.